Why Content Strategists Take Social Shares Seriously (And You Should Too)
No magic amount of social shares will put your content in the spotlight, but making your stories are easily sharable will help your audience grow.
The Content Strategist
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3 Ways to Avoid Churning Out Mediocre Blog Posts
If you're devoting the time and energy to write a good blog post, then it only makes sense to take care of the little things that maximize engagement.
Survey: Brands Aren’t Ready to Commit to Native Publishing
Native publishing was supposed to revolutionize digital content. But after years of hot takes and hand-wringing, it's become more of a dud.
Facebook’s Booming Ad Business Is Only Getting Bigger
Facebook already laps its competition when it comes to ad revenue. That gap is about to widen.
Video Measurement Is Broken. Here’s How to Fix It
Before video content can take over the internet, publishers and marketers need to figure out how to measure their success on different platforms.
3 Rules for Content Marketing in the Fake News Era
In the fake news era, smart consumers have their BS detectors on high alert, and sketchy content marketing is destined to set it off.
7 Tips for Using Social Platforms to Improve Your Internal Communications
Setting up internal communications gets harder as companies grow. So how can you balance email, chat apps, and other tools to maximize efficiency?
Ask a Content Strategist: How Many Stories Should I Publish Per Month?
Most content marketers struggle with this question, but here are three rules that will help you set the cadence for your content calendar.
Marketing’s Artificial Intelligence Revolution Is Here
Artificial intelligence has the potential to be more disruptive than the internet. Should marketing leaders panic or celebrate?