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How To Grow Your Google + Following

The newest kid on the social media block, Google +,  is becoming the go-to option for many thought leaders in the tech and marketing worlds. Early adopters on the Google + network can reap the benefits of reaching some of the most active readers and speaking in a forum with relatively little marketing noise. As of… 

October 4, 2011 · Jason Brick

Fred Wilson and Kevin Rose: The Battle of Audience Building Strategies

This past July, former Myspace President Tom Anderson framed a profound question for bloggers and content marketers: what is the best strategy for building an audience? Should we expect people to seek us out on our own blogs, or should we leverage our talents via mainstream media and established distribution channels? To explore this topic, Anderson’s… 

September 27, 2011 · Ritika Puri

How Blekko Underscores Search’s Shift To Human-Quality Content

When it comes to search engines, everyone but Google is the underdog. New search engine on the block Blekko.com is an underdog among underdogs, though it has been climbing steadily in popularity (a million users as of June, according to TechCrunch). Its mission, to “slash” spam, content farms, and malware has been resonating among the… 

July 1, 2011 · Shane Snow