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Go Ahead, Don’t Read This Post!

Navigating search engine optimization can be tough, but marketers can create both human and Google-friendly headlines.

May 9, 2012 · Kylie Jane Wakefield

The Myths of Content Marketing

Marketers need to be aware of the traps and myths of content marketing before starting a campaign to convince consumers to listen.

May 1, 2012 · Kylie Jane Wakefield

Is Your Page Layout Up To Par?

Last week, Google improved and blogged about their newest Page Layout Algorithm. In the post, they explained that this is just one of 500 algorithm updates in the upcoming year. Most of their rollouts lately have helped our readers – whose content is usually pretty search-engine friendly –  but this one involves page layout, which is less clearly beneficial. Basically,… 

January 23, 2012 · Lexi Lewtan

10 Tools For Converting Your Blog’s New Visitors Into Fans

Increasing traffic to your blog isn’t the “cure all” some people make it out to be. Without a solid strategy, you might attract users – but not be able to keep them coming back. But as long as you’re clear-eyed about what traffic-building efforts can and cannot accomplish, there is a lot gained by getting… 

November 29, 2011 · Gregory Peterson