The Content Strategist
So you’ve got a company blog, and you are brainstorming post ideas. But beware – if your list includes writing about your new logo, how your pricing works, or the new foosball table installed for your employees, JUST STOP. Please. Unless you have something amazingly interesting to say (like data driven posts), blogging about your own business…
This list of 10 blogs that will help you manage your company's content strategy, from producing to promoting content.
Search engine optimization. SEO. Optimizing stories for search. That’s how they do it at the farm — the content farm. That’s where writers are paid a pittance to write to a formula based on a specific set of words and phrases that some program says people are searching for. It’s like the directions on a…
The blogosphere is a huge garbage dump. There’s trash everywhere. Pieces of broken furniture, shards of sharp glass and rotting food dominate the landscape. But every once in a while, under a pile of waste, there’s a gem. And chances are, if it’s a good gem, it will be shared widely. Because everybody loves a…
