The Best Branded Content of September 2014
In September, the content marketing industry finally got back from the Hamptons, with brands producing everything from fake '70s infomercials starring Jeff Goldblum to rapper-backed emoji apps.
The Content Strategist
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The Haters Have It Wrong: The Ice Bucket Challenge Is a Case Study in Great UGC Marketing
The ALS Ice Bucket Challenge stands as a testament to the power of campaigns that inspire people to create compelling content around a simple concept—something the marketing world has known about for some time.
See Which Brands Freelance Creatives Would Give Up Their Freedom to Work For
As brands create more and more content, thus opening up more job opportunities, significant debate about whether freelance creatives really want to give up their bohemian bliss for a corporate gig. According to a recent study by Working Not Working, a network that connects freelancers with corporate gigs, the answer is "Yes!" Especially if your brand is cool.
The Best Branded Content of June
Between the unexpected run to the round of 16 in the World Cup by the U.S. men's national team and the upcoming 4th of July weekend, it's an unusually patriotic week here at Contently HQ. After all, it combines two quintessential 'Merica pasttimes: entertainment and commercialism. So let's celebrate 238 years of red, white, and BBQ with the best branded content of June.
Campbell’s Soup Wants to Target You With Content in Your Kitchen
Today, Instagraming food is nearly as common as saying grace, and it soon may come with some content intervention. That's because we're approaching a day when brands can detect what you're eating via search and social media data and serve targeted content to go along with your meal.
So, How Long Will This #HashtagMarketingCraze Last?
For brands, campaign slogans increasingly need to be short, quippy, and preceded by a pound symbol to up their social media quotient. Is this a fad or a lasting trend in marketing?
Healthy Brand Content, Mobile Basics, Tumblr’s New Year’s Eve GIF Ball Drop
Econsultancy highlights the content marketing strategies of four successful brands: Coca-Cola, Nike, Jamie Oliver, and Innocent.
Nike Planning Live Promoted Tweets During Olympic Games [VIDEO]
During the 2012 Summer Olympics, Nike will be sending out tweets via its Jordan brand that revolve around the different competitions.
Nike Crowdsources Content to Make Paintball Portrait [VIDEO]
Nike crowdsourced a paintball portrait of Rafael Nadal to celebrate his defeat of Novak Djokovic at the 2012 French Open final last week.