Corporate Responsibility in the Age of Content and Social Media
As the saying goes, trust takes a long time to build, seconds to break, and forever to repair.
The Content Strategist
Nike
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What the Internet’s Best ‘About Us’ Pages Can Teach Brands
The About Us page is known for being the epitome of corporate boredom, but a few brands have figured out how to turn it into a crucial content asset.
Content Marketing Showdown: Under Armour vs. Nike
It's Steph Curry and Under Armour versus Michael Jordan and Nike, in a surprisingly close showdown between two retail titans.
Can a 61-Episode Documentary Series Save Ericsson?
Ericcson is telling 61 stories in 25 countries in a bold new attempt to reintroduce itself to the mainstream.
3 Content Formats That Will Take Off in 2015
Branded web series, infographics, and comics are taking off this year. Here's why.
How ‘Zines Help Big Brands Keep It Real
Millennials are good at discerning when brands are inauthentic and disingenuine. One way to strike a chord with them? Old-fashioned zines, as Nike and Red Bull demonstrate.
Has Jordan Found the Model for a Great Branded Web Series?
The buddy cop formula just works. Stick the right two guys together, let them riff off one another, and odds are you have a hit. If they're athletic superstars like Blake Griffin and Chris Paul, then you might have a major hit.
How to Find Stories in Unexpected Places
As strange as it might sound, I have a harder time not finding stories. It's like that line in 'The Sixth Sense' when Haley Joel Osment says, "I see dead people." Instead of dead people, I see stories. Everywhere.
5 Tips for Creating Incredible Branded Videos From Industry Leaders
"Everything changed for me, and for us, and probably for everyone in this room when YouTube became a thing."