Twitter Users Crave News Updates [STUDY]
In a recent study, 31% of Twitter users said that they follow bloggers that put out original content, while 33% claim to follow news organizations.
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People Crave Free, Digital News [REPORT]
The news industry may be struggling to financially stay afloat, but there is a silver lining of hope: news is making its way into the lives of people more than ever.
Twitter Loves Content-Centric Brands
Dick Costello, The CEO of Twitter announced that better brand pages are on the Twitter Horizon. This is great news for content creators, as these pages will supposedly offer more customizable organization methods. Brands will no longer rely on the social media site’s chronological display, and instead will have more control over the viewing of their tweets. He…
Top Social Brands Spill Their Facebook Tactics
Brands need to evolve culturally,” Ad Age explains their latest trend report, in which they explored the secrets of top brands like Chapstick, Intel, and Burger King and their Facebook tactics. “When a brand is on Facebook and you feel like it probably shouldn’t be there, it’s that the brand hasn’t figured out how to communicate in…
Embedding Social Media Buttons, Made Easy
Readers, meet the The Ultimate Cheat Sheet for Creating Social Media Buttons. This is a relatively old guide from The Hubspot team, but it’s just so useful. Trying to embed things on your site can be a pain, but it’s worth it. There’s little use in creating content if the consequential process of sharing is not there! “We’ve…
PBS Declares: Brands Are Publishers Now
You know a trend is going mainstream when PBS starts covering it. This week that honor was bestowed on Content Marketing. Their blog Mediashift wrote a a great post called It’s True: We Really Are All Publishers Now, Including Brands. Their position as a media company brings an interesting bias – the concern that branded content…
WordPress Launches Adsense Competitor, WordAds
WordPress just launched WordAds, an opt-in ad program/alternative monetization option available exclusively to WordPress.com bloggers. “Our primary goal is to create something that rewards bloggers for their hard work and the quality of their work, and do so at a higher level than generic Adsense would, not optimize around a particular revenue share,” They explained. To qualify for…
Mobile Commerce, Meet Mobile Marketing!
According to the folks at Adage, mobile commerce is where it’s at this holiday season. PayPal conducted a national study with Ipsos – and found that 46% planned to make holiday purchases with a mobile device this year. They lay out some key strategies for mobile marketing that will successfully snag these shoppers, including Optimizing Your Site…
Restore Your Confidence In The Facebook Platform
Sponsored stories are now appearing on the Facebook home page – in addition to all of the spotify plays, article reads, and everything else that everybody does. The platform is getting very crowded, and tougher to understand for reaching your audience. But to restore your confidence, read away: Why Brands Still Need Facebook ‘Fans – Adage reminds…