The CMO’s Guide to Facebook Video—Warts and All
Facebook video has serious issues, but it's still a powerhouse platform that needs to be on every CMO's radar.
The Content Strategist
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The 5 Best Publishers on Instagram (and What You Can Learn From Them)
Link-less Instagram can befuddle publishers, but all that changes when you have a picture of the Pope playing basketball with the Harlem Globetrotters.
5 Brands That Are Killing It on Spotify
Taylor Swift may not be a fan, but Spotify is providing plenty of value for these five brands.
Study: Video Posts Are the Key to Doubling Your Organic Reach on Facebook
Despite Facebook's confusing and constantly changing algorithm, all hope is not lost.
The Best Branded Content of February 2015
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
5 Key Things Marketers Need to Know About Facebook Cinemagraphs
Before you fire up your cinemagraph engines, let's hammer down what value these captivating images may bring to your brand.
5 Companies That Used Content Marketing in Crazy Ways to Recruit Employees
Great content comes from great employees. Sometimes, however, it seems like the all-important recruitment process for finding those employees has reached a stale low point. Thankfully, some innovative companies are throwing away the standard interview model—and are they're scoring top talent because of it. Here are five of the most interesting stories about hiring the new guy or gal.
These 8 Sponsored Content Listicles Will Restore Your Faith in Consumerism
My latest guilty pleasure? Binge-reading the absolutely absurd collection of listicles sponsored by brands. It's a bizarre world of cat GIFs, poop jokes, and multi-step guides to eating fast food. Here are eight of the most bizarre ones I could find.
Tech Journalists Should Use This Story Idea Goldmine
For journalists, getting a scoop has always been a rat race, but for tech reporters, staying on top of every new product has never been tougher with so many writers out there trying to scrape together an audience by being first to the party. Enter Ryan Hoover, who launched Product Hunt in late 2013 with the sole purpose…