The Content Strategist
This morning, Taboola announced a partnership with Yahoo! Japan, which will bring content discovery to Japan's largest internet company—one whose reported 51.9 billion pageviews per month trumps rivals like Google Japan.
It’s only been a few months since AOL sold majority ownership to Hale Global, and the Times reports that Patch has retained 85 percent of its traffic, with 17 million uniques in April, and is on track for $21 million in revenue this year. But those successes come with some serious caveats, and I'm betting against them continuing. Here are five reasons why.
From hot digital upstarts to the media old-guard, a clear trend emerges: data is quickly changing the way journalists tell stories.
Lisa Strausfeld's work has been praised by FastCompany and featured in the MoMA, and she has spent decades thinking about how to take datasets from seemingly dry topics — government and science, in particular — and make the information relatable and clear.
Fred Wilson, New York City-based venture capitalist and blogger, envisions a world where older generations of marketers eventually give way to young marketers who intuitively understand that you need to constantly produce engaging content to win an audience.
How big a deal is the leaked New York Times Innovation Report? According to Nieman Lab's Joshua Benton, it brought at least one Times staffer to tears. The weeper in question cried, as Benton says, "because it surfaced so many issues about Times culture that digital types have been struggling to overcome for years."
In this report, we examine how flawed metrics came to dominate the media world, and how a growing movement has emerged to replace them with superior indicators of success.
For those of us who spend large chunks of our lives on the Internet, GIFs are familiar visual punchlines that make us laugh, raise an eyebrow, or put a hand over an open mouth. In the words of Adam Leibsohn, Director of Strategy at Giphy, "GIFs [have] embedded themselves as an essential part of our social lexicon.”
Responsive design has helped publishers evolve and create much more engaging content experiences by doing something that sounds easy but is actually pretty hard — effectively displaying the same content differently across devices. Metro UK, for instance, cites responsive design as a major reason they were able to grow to 27 million monthly visitors. According to Marketing Experiments, responsive design strategies also helped major publishers increase conversions by 56 percent.
