The Content Strategist
This weekend at San Diego Comic-Con, which has quickly become the epicenter of entertainment marketing, Pizza Hut and the Teenage Mutant Ninja Turtles will debut a life-sized version of the Teenage Mutant Ninja Turtles Pizza Thrower toy. It will be a full-sized working vehicle and shoot pizzas at a speed of 75 MPH. Are you as excited as I am?
The Attention Web is more than a buzzword being tossed around marketing conference rooms; according to Chartbeat’s Tony Haile, it’s the means of bringing new spoils to online media's Wild, Wild West.
As more and more web surfers—specifically internet-savvy millennials—continue to take advantage of easy-to-install plug-ins like AdBlock and Adblock Plus, the end of the display and pre-roll ad may not be too far off.
In the media and marketing worlds, many believe the pageview has been an awful, unjust tyrant that needs to be dethroned. But when you think of deposing a dictator, one big question always comes up: Who will rule next?
When it comes to sponsored content, what counts as honesty?
The Financial Times recently announced that it will sell display ads based off the time its audience spends with content. The British newspaper hopes this will solve some of the viewability problems that plague the advertising industry, and more properly value The Financial Times' deeply engaged audience.
According to “The Goat Must Be Fed,” a Duke Reporters’ Lab report released on May 14, instead of embracing the digital revolution, newsrooms tend to “...cling to familiar methods and practices even when they know better, more emerging digital alternatives are available, often for free.” Here are five ways newsrooms can innovate and not rely on outdated methods.
Cookies have played a crucial role in content marketing, having been accepted as a standard method of tracking user behavior and obtaining information about targeted demographics. However, as technology advances, cookies are becoming less reliable.
Data journalism is all the rage; for evidence of that, look no further than the fact that Columbia University’s Tow Center for Journalism devoted an entire conference to it this past Friday. But what impact is data actually having on the industry?
