Introducing Contently Multimedia
In the coming brand publishing arms race, those who simply turn out cheap words or swipe other peoples' links will be bringing Nerf guns to a cannon fight.
The Content Strategist
Future of Content
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10 Tech Trends That Will Change Content Creation
Rapid changes in the digital ecosystem can catch even the most tech-savvy content creator off guard; here are 10 trends that you need to know about.
Podcasting Will Explode, and 4 Other Predictions From Top Media Minds
Content marketing is a big trend made out of many smaller trends—the Matryoshka Doll of media, if you will, with one exciting new technology stacking into the next. At the TrackMaven Marketing Summit earlier this month, media leaders hazarded a few guesses at the next big thing, to crib a line from Samsung.
Content Marketing Catchup: The Brand Blog With 50 Million Readers, Content Marketing in 2024, and More Must-Reads
Here's what you missed while trying to hack Marketo to forge your Q3 status report: The biggest brand blog you never heard of.
How Will Wearable Tech and Augmented Reality Change Content Creation?
If you’re drinking the wearables haterade or laughing at the idea of living in an augmented reality, you may be on the wrong side of history.
CMOs Plan a Digital Overhaul for 2015
But while hopes might be high, funds and self-esteem remain somewhat low. Only 6 percent of marketers assign themselves an A-plus in the area of digital marketing performance, and 41 percent admit to feeling challenged with insufficient budgets and difficulties convincing higher-ups of the benefits of their campaigns.
Transparency Trending: Lifehacker Opens Up Their Edit Process to All
Lifehacker, one of Gawker Media's newest and most popular sites, is giving readers a look into the blog's editorial brainstorming sessions and debates on a new sub-blog called Shop Talk.
Native Adpocalypse! The NYT Sponsors an Upworthy-Style Listicle on Mashable
"11 Inspiring Videos That Will Restore Your Faith in Humanity" sounds like your standard Tuesday-morning Upworthy offering, but it's actually a "Brand Speak" post on Mashable paid for by The New York Times.
The Secret to Apple’s Innovation? Bad Ideas
Here's how Apple has leveraged seemingly "bad ideas" to spur success.