The Content Strategist
It's no secret that online video is booming. According to a recent comScore report, more than 85 percent of Americans watch digital content, and more than 48 billion online videos were viewed by 183 million Americans in January alone. And right now, YouTube is launching a full-scale ad assault in hopes of becoming a mainstream rival to cable.
Editors, marketers and content strategists put so much time and effort in creating visual content, yet when it comes to using it, it’s often a one-and-done affair. They publish it, then let it languish.
YouTube just released its first Brand Channel Leaderboard, featuring channels that have had the most success attracting repeat viewership, shares, and engaged fan bases. But how well are brands actually doing on the video-sharing platform?
Do a Google search for the term “SEO is dead.” At the top of nearly 45 million results is a post from Copyblogger's “resident SEO guy” Sean Jackson decrying the acronym.
Bots make up a large share of internet traffic, and that share is constantly growing. So, is the future of publishing one where we just accept that we don't know how many actual humans are consuming content?
Twitter recently unleashed a new collage feature for mobile that lets users share up to four photos in one tweet. Yahoo Finance was quick to ask, "Do brands care?" The answer: They should.
The schoolyard brawl between search and social is on. Search, the longtime undisputed big kid on the traffic-referral playground, is being challenged by the once-dismissed band geek, social. And they're about to throw down.
In March, the "how to measure content" debate came in like a lion. It came out like a lion on steroids. Were you following?
March Madness. The NFL Draft. NBA Playoffs. NHL Playoffs. Opening Day. As the sports world approaches arguably its craziest time of year, a panel of journalists and editors gathered last week in New York City to talk about sports reporting in the digital age.
