What Brands Don’t Understand About Tumblr
"If a picture paints a thousand words, then Tumblr is the greatest story-telling medium available in the social space."
The Content Strategist
Future of Content
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Will All Content Soon Be Shoppable?
From Net-a-Porter to Refinery29, the worlds of publishing and commerce have been copying off each other's homework for a couple of years now. But with mulu pushing shoppable content to new heights, the Washington Post moving toward a downright Amazonian distribution model, and dozens of other experiments in the works, the commercification of content is quickly accelerating.
5 Content Marketing Lessons From Tech Giants
It's no accident that tech leaders like Google, Apple, and Amazon have grown into some of the world’s most powerful organizations. Let’s look into specific techniques you can take from these bigwigs and apply to your content team's goals.
Content Catchup: Native Ads’ Biggest Threat, Twitter’s Traffic Problem, and a TMNT Guide to Newsrooms
You're just now recovering from SXSW and realizing that the future of content does not involve drinking free Lonestars and wearing ridiculous glasses in a brand-sponsored photobooth. So what does the future of publishing actually look like?
A Teenage Mutant Ninja Turtles Guide to Brand Newsrooms
When explaining how a brand newsroom works to your team of happy-go-getter Millennials, it may help to draw parallels to the Teenage Mutant Ninja Turtles. This is a metaphor and a guide. Cowabunga.
The Contently Show: Brian Alvey on How Nimble Publishers Survive
Brian Alvey, the Chief Scientist and Chairman at Ceros, talks with Contently CCO Shane Snow about how the nimble survive, and those fighting a publishing war from 10 years ago inevitably fail.
How BuzzFeed Manipulates Fast and Slow Thinking to Win the Internet
If “You Won’t Believe What Happens Next” headlines let you dominate all the popular traditional metrics, could that mean we’re not measuring the right things?
Programmatic: Native Ads’ Biggest Hope and Threat
When it comes to buying and selling digital advertisements, upfront decisions no longer have to be made with lowball glasses of scotch.
SXSW Content Marketing Buzzword Guide
South by Southwest is big on a lot of things. Startup swag. Taco trucks. Stalker apps. QR codes, which seem to gather in Austin like an extinct species attempting to repopulate. Oh, and buzzwords.