Death to Pageviews. All Hail Engaged Time, the New King of Content Metrics
If you're a brand publisher, you’re probably measuring your content all wrong.
The Content Strategist
Future of Content
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A Whole New Take On ‘Snowfall,’ and 5 Other Must-Read Stories
Sarah Lacy's grand theory about Facebook and WhatsApp, Pinterest's no-bro zone, and more must-read content marketing stories.
9 Startup Habits That Will Make You a Better Content Strategist
Startup skills are not just useful to the self-employed app developer or forced-into-freelance journalist. The habits and mindset of successful entrepreneurs are becoming increasingly valuable in every 21st century workplace.
‘Journalism is Effectively Being Criminalized’: Jill Abramson and Janine Gibson Analyze the Post-Snowden World
In a post-Snowden age, what rights do journalists have, and how can journalists protect their confidential sources?
Tumblr, Pinterest, and Visual Content’s Fast-Rising ROI
They say a picture is worth a thousand words, but for retailers looking to engage consumers via social media, that may be an understatement.
Circa’s David Cohn Reveals His Plans for Sponsored Content Atoms
It's hard to imagine the news article ever going away. But as the crop of media startups launched in the last year have shown, an emerging trend in publishing is the deconstruction of the article into units native to the Web.
Why Patch Dried Up: Is Hyperlocal Over, Or Was It AOL?
Throughout Patch's dizzying ride from buzzy idea in 2007 to an AOL property operating 900 sites in 2013, the fractured hub of hyperlocal news has been an easy target for critics everywhere.
Paper: The Latest Step In Facebook’s Native Ad Master Plan
On Monday, Facebook introduced Paper, a ‘social newspaper’ app that feels like Flipboard and Facebook had a beautiful love child raised and nurtured by Apple.
Google’s New WordPress Plug-In Will Make Your Life Way Easier
Google has now released a WordPress publisher plugin that makes using Webmaster Tools and AdSense a breeze.