Are Brands Ready for Jelly?
What ultimately separates Jelly from visual networks like Instagram and Pinterest is a commitment to altruism. But can brands take advantage of the platform?
The Content Strategist
Future of Content
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One Year Later, Is Coca-Cola Journey a Success?
Coke wasn't just dipping into brand publishing; they were making publishing a part of their identity.
Why (And How) Brands Should Build Newsrooms
For a magazine column last summer about the intersection of technology and publishing, I interviewed a number of smart thinkers about how brands should be self-organizing to create engaging, provoking, and ethical content (as opposed to inane social media filler). One of the interviews I conducted was with Neil Chase, former New York Times editor and…
3 Content Formats That Are About to Take Off (and Be Abused)
Everyone is afraid to be left behind. That’s why most brand publishers and marketers try to pay extra attention to trends and predictions. No one wants to be the last to know about that new technology that could be a game changer, which hot new tool can help them “go viral,” and what bells and whistles…
Most Marketers to Increase Content Management Spend in 2014
ExactTarget’s massive, 2,500-marketer 2014 State of Marketing survey is out, and, as expected, this year’s big winner is destined to be banner ads. Just kidding. It’s all about content — especially when you read between the lines. Fifty seven percent of marketers plan to increase their content management spend in 2014; unsurprisingly, 57 percent also…
Snapchat Could Make Brand Storytelling Sexy
With Snapchat founder Evan Spiegel headlining Forbes “30 Under 30” list this week, everyone seems to be wondering the same thing: “How the heck will Snapchat make money?” For starters, the red-hot social platform is the perfect vehicle for brands that want to get their hands dirty, so to speak. Some companies have already started…
Social Media’s Content Distribution Arms Race
Three summers ago, I traveled oversees with an agency to create a “social documentary” (whatever that means) about a group of young entrepreneurs from five different countries launching a political movement. Our client was a major comms company. I chronicled the journey on a blog, and we had a top-notch documentary team create chapters of…
It Must Be Content Marketing
Prediction Season
A lot of people start out their New Year by joining a gym or going on a diet, but from the looks of it, marketing writers aren’t doing any of that. Instead, they’re dead-set on helping brands get their content marketing in order. Here are some of the best articles discussing the trends likely to…
Google Dreams of a Bot That Will
Take Over Your Brand’s Twitter.
Should You Let It?
In his new book, “Jab, Jab, Jab, Right Hook,” Gary Vaynerchuk equates social media marketing with boxing. Everyone wants to land a big right hook heard ’round the world, but that only works if you’ve set yourself up with a series of strategic (and content-rich) jabs. Of course, all that jabbing tires marketers out, and…