Social Media’s Content Distribution Arms Race

Three summers ago, I traveled oversees with an agency to create a “social documentary” (whatever that means) about a group of young entrepreneurs from five different countries launching a political movement. Our client was a major comms company. I chronicled the journey on a blog, and we had a top-notch documentary team create chapters of the film in real-time.

The content was pretty awesome; unfortunately, we forgot about distribution, and the whole thing flopped. Lesson learned.

A lot of brands have faced a similar situation. They’ve created awesome content, but they haven’t figured out how to distribute it to the right audience. Heading into 2014, getting distribution in check is at the top of their list of resolutions, and over the past few months, social media platforms have been in an arms race to give them powerful solutions via native, content-rich ads that appear in users’ feeds.

We’ve been on this beat and wanted to gather all of those stories in one place. Check out the Content Strategist’s distribution arms race roundup:

Native Content: The Cure For Mobile Advertising’s Woes

Why Twitter’s $350 Million Acquisition Is Brand Publishers’ ‘Holy Grail’

Twitter Timelines: A Cool New Storytelling Tool For Brands (Even When No One’s Breaking Up On Your Rooftop)

LinkedIn Makes Its Big Branded Content Move

What Pinterest’s New ‘Article Pins’ Mean For Brand Publishers

Will Snapchat Stories Give Brands A Boost?

Seizing The Instagram Native Ad Opportunity, A Five-Step Approach

Will Sponsored Trending Blogs Help Brands #Win On Tumblr?

What Facebook’s Graph Search Means For Brand Publishing

Facebook’s Algorithm Change All Part Of Its Native Ad Master Plan

Great News For Brands: Facebook Takes Content Promotion to an Unprecedented Level

What’s the deal with the Content Strategist? It’s something we created at Contently because we believe in a world where marketing is helpful, and businesses grow by telling stories that people love. Take advantage of our tools and talent and come build that world with us.

Image by Our Move Archive /
Tags: , , , , , , , ,