The Content Strategist
Outside of the corporate world, the importance of LinkedIn can be a bit of a mystery. For many, the niche network may just seem like an automated email service constantly reminding you that your aunt’s new husband wants to connect with you. For the business set, however, LinkedIn is the Internet’s party palace. From job…
Here’s a content marketing quote you probably haven’t heard: “Snapchat is my most valuable marketing tool right now.” That wasn’t said by the CEO of some weird Brooklyn organic lingerie company, but Gary Vaynerchuck, the renown agency founder and best-selling author. “It’s not how many followers you have, it’s how many care,” said Vaynerchuck about…
Native advertising has rapidly proven itself as a useful content marketing technique; by using both the style of and placement on a particular publisher’s platform, content marketers can connect with existing audiences and provide them with original and engaging content. But the advertising tactic — or rather the way sponsored content is executed on many…
“If, as I’ve been led to believe, this is a post-pageview world, then we must be living in a zombie apocalypse, as I’m relentlessly haunted by the metric’s lifeless corpse.” Those are the words of Brian Abelson, a data scientist and the 2013 OpenNews Fellow at The New York Times, who spent the last year…
Is sponsored content and other native advertising destined to dominate the publishing landscape? Rebecca Lieb, an analyst at Altimeter, seems to think so. “Nearly 100 percent of publishers will begin to offer native advertising products,” she said during Lou Kerner’s dial-in conference series, The Social Internet, which brought together leaders from Altimeter, Time, TripleLift and…
We may have romanticized notions of how newsrooms used to look — frenetic movement, the synchronized rattling of keyboards — but those tropes no longer apply in the modern age. Publishers from The Daily Dot to Pulitzer-winning InsideClimate News now operate with fully virtual newsrooms, connected by little more than Google Docs and CMS platforms.…
Gary Vaynerchuk's (@garyvee) Keynote Address On Content, Context, Giving, and Asking. #bpsummit #jjjrh
Content may be king, but for a long time, it didn’t have a representative in the executive court. That’s quickly changing. “Chief Content Officer is a role that is sneaking up on senior management as the growth of multimedia publishing grows,” writes David Edelman of Forbes. “As budgets shift to digital, a tidal wave of…
Remember when pageviews were the dominate metric of the Internet? Today, with publishers rapidly de-prioritizing page views, it’s starting to feel like an artifact of bygone days of the web, when “Mobile” was just a city down south. Instead, publishers are adopting two practices to deliver value to brands: creating high-quality custom content programs, and…
