The 5 Best Halloween Content Marketing Campaigns of All Time
Ford, LG, Target, Tide, and M&M's weren't afraid of going beyond the typical TV commercial.
The Content Strategist
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The Best Branded Content of February 2015
It's March, which means it's time to look back at the best branded content of February. Get ready for some pranks.
5 Tips For Launching a Native Ad Offering From 5 Top Publishers
Despite native advertising's impressive rise, universal best practices remain elusive.
The Best Branded Content of November
It's the holiday season, so of course our roundup of the month's best branded content has to involve a very adorable penguin.
Does Your Brand Newsroom Need a Robot Writer?
If you’ve spent any time reading on the web the past week, odds are you’ve read something written by a robot—and you didn’t even realize it. But what are the limitations of robot writers? And can they help your brand newsroom?
4 Offensive Ads You Won’t Believe Are Real
Incredibly offensive and tasteless ads used to be as ubiquitous as apple pie and gluttony, but what about in the increasingly conscious digital age? Well...they're still around.
YouTube Is Trying to Rival Cable. Is This Great News for Brands?
YouTube is making a big push to turn itself into a first-rate, mainstream network—all for a slice of that lucrative, cable TV pie. How will they do it?
Should Brands Spend Millions to Underwrite Other People’s Content?
Even though underwritten content contains a bit of branding, the publishers retain their editorial independence. So, how exactly does this arrangement work, and what are brands getting out of it?
Ford’s Fiesta Movement, YouTube NASCAR ruling, Graph Search Basics
ClickZ's Melanie White covers Social Media Week and the relaunch of Ford's "Fiesta Movement" campaign.