Google’s Big Local Push Set in Motion
The Google+ network is phasing out Places and introducing Local, a listings search system for businesses.
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The Benefits of Inbound vs. Outbound Marketing [INFOGRAPHIC]
Inbound marketing, which is less costly and provides two-way interaction with customers, is proving to be an effective way to generate customer leads and increase sales.
Social Media Advertising Takes Root on Tumblr
Tumblr ads will appear with dollar signs to distinguish that they were paid for, won't be on individual blogs and need to fit in.
Maximizing LinkedIn Networks for Online Marketing
By learning how to navigate LinkedIn, companies can expand their follower base and gain more exposure.
Content Promotion Strategy 101
Brands need a clear understanding of how to get stories seen, spread, and shared. To do so, they must define and measure results, strengths and weaknesses.
Social Media Stats For Fortune 500 Companies [INFOGRAPHIC]
Fortune 500 companies are increasingly active on Twitter and Facebook, and in the blogosphere, according to a recent infographic.
B2B Companies Can Rock Social Media, Too! [INFOGRAPHIC]
B2B companies are seeing results from their social media activities.
How Much Original Content Makes A Strategy Effective?
How much original content makes a strategy actually effective? The popular stock and flow content debate continues in Digitay’s recent post “Brands Want Content Curator Jobs.” Their take? A lot. “It takes time to build that reputation, whether creator or curator,” explained Neil Chase, svp of editing and publishing at Federated Media. “It might take faster if you’re good at what you do,…
Community Generated Content – Yay or Nay?
The Content Marketing Institute lends its thoughts on how to incorporate your community into the content production cycle.