The Content Strategist
According to a recent post on The Conversation Agent, many B2B marketers are not satisfied with the performance of their website, social, search marketing and sales conversion efforts. Here’s a breakdown of the main reasons why. Luckily we’ve answered a few of these for them. Uncertain of where to begin? Lack resources? Don’t know how to…
Did you know Jan. 23, 2012 is the third annual Community Manager Appreciation Day? The Team at 10,000 Words came up some great celebration tips, but we have a better one – Give them a nomination for Best Community Manager in our Contently Awards! Seriously, just tweet your nomination for #bestcommunitymanager to #contentlyawards and give them the credit they deserve!
These Coca Cola Content Strategy Videos have been circling around the web this month. Their VP of global advertising strategy, Jonathan Mildenhal, explains how the giant brand aims to double worldwide consumption of Coke by the year 2020 – using a content marketing strategy, of course. Coca Cola’s Content Strategy, Part One Coca Cola’s Content Strategy, Part…
An offline marketing expert recently asked me for a crash course in content marketing through social media. She’d built a powerful personal brand over the years and wanted to take her analog educational resources and research and leverage them online. The answers to her question, “What is this content marketing business, and how do I get started?” are…
The Content Marketing Institute ran an interesting blog post explaining how to use Paid Media to Achieve Remarkable B2B Conversion Rates. They made some graphs documenting the Content Marketing Process of Advertising Marketing and PR Agencies today. You need a system folks! Also, a quick soundbite we found interesting: Make sure you have the necessary infrastructure to funnel…
Some time around the turn of the millennium, media-savvy companies and organizations realized they needed to reach customers in an increasingly online world and that strategies would need to be, well, different. In 2000 Ann Handley, of MarketingProfs, turned her attention to the evolving nature of this kind job, writing about what any online publisher should…
Any good digital strategist knows the basics of engaging a community. Keep up friendly conversations. Offer useful resources. Maintain authority on relevant topics. You know the drill. But digital marketing is still very much like the Wild West — which means there are ways to trick the system. Social media is often misrepresented as a…
Everyone knows that things change, but the most successful companies seem to know what is going to change before anyone else. Does that make their leaders visionaries with a crystal ball? Most likely not. In most cases, the companies that are able to anticipate the future are led by strategic thinkers who have taken the…
If content is king, then keywords are the proverbial queen. And by queen, we mean the one who makes all the decisions. According to FlowTown co-founder Dan Martell, the success of their blog and their business is the marriage of the two. One cannot work without the other. Content is great, but only if customers and readers…
