The Content Strategist
On the Content Strategist, we focus on two fancy buzzwords – Content Marketing and Content Strategy. But as we hand out tools, case studies and other goodies, we’ve noticed that a lot of people use them interchangeably, when in fact they mean different things. Here’s a quick and easy explanation of the two buzz terms,…
Facebook is a great way to reach customers, create relationships, and promote your brand. But many companies that jump on the bandwagon, slip right off and land on the ground. Used correctly, Facebook can provide major benefits. Here are some common mistakes that many companies make, and the ways that you can avoid them. 1.…
So you’ve got a company blog, and you are brainstorming post ideas. But beware – if your list includes writing about your new logo, how your pricing works, or the new foosball table installed for your employees, JUST STOP. Please. Unless you have something amazingly interesting to say (like data driven posts), blogging about your own business…
If you’re like most freelancers, you started your business as a sole proprietorship. Actually, if you’re like most freelancers, you just started finding gigs and didn’t consider your business structure at the beginning. Now and then you might wonder if you should incorporate, but it’s an easy issue to procrastinate ⎯ after all, meeting that…
