The Content Strategist
Creating, conceptualizing, thinking about and writing not good content on the web is easy but not not writing bad content on the web is hard! That sentence is horrible. It’s hard to read. There are double negatives. It doesn’t make a good point, and it rambles. That is the essence of bad blog content on the Web.…
The secret behind most good writers is a good editor. An editor has a dual role as both a manager and a wordsmith. He or she will need to explain assignments clearly to writers, guide them to keep their work up to the site’s standards, and show them how to improve their writing over time.…
Google+, the search supergiant’s blatant Facebook competitor, has already racked up an estimated 10 million users in its first week as a limited-membership service. Content providers should definitely work Google+ into their content strategy, but be aware that Google+ is both like Facebook, and different from it, in important ways. Keep the Same Format as Facebook…
Search engine optimization. SEO. Optimizing stories for search. That’s how they do it at the farm — the content farm. That’s where writers are paid a pittance to write to a formula based on a specific set of words and phrases that some program says people are searching for. It’s like the directions on a…
High quality content has become an exciting alternative to traditional marketing for a large number of businesses – most of them, in fact, according to data from the Custom Publishing Council. Sixty-eight percent of CMOs say they’re shifting dollars to content marketing. It’s because content works. Content creates brand awareness. It creates advocates, subscribers, and…
When it comes to search engines, everyone but Google is the underdog. New search engine on the block Blekko.com is an underdog among underdogs, though it has been climbing steadily in popularity (a million users as of June, according to TechCrunch). Its mission, to “slash” spam, content farms, and malware has been resonating among the…
The blogosphere is a huge garbage dump. There’s trash everywhere. Pieces of broken furniture, shards of sharp glass and rotting food dominate the landscape. But every once in a while, under a pile of waste, there’s a gem. And chances are, if it’s a good gem, it will be shared widely. Because everybody loves a…
Here’s our weekly roundup of stuff to pay attention to if you care about content strategy! How Google’s Panda Update Changed SEO Best Practices Forever In February, the Google Panda update made clear what a lot of content marketers have known for some time: things are changing. Low-quality content, built primarily for search engines, is no…
I recently received an email from a student studying communication. She was assigned to ask an independent blogger his or her secrets to blogging success. She asked, “What does it take to be a successful blogger,” and, “What do you wish you would have known [when you started blogging]?” I thought I’d share my reply…
