5 Basic Metrics to Measure Your Content Marketing ROI
It's simple: If you're not measuring your content marketing ROI, it's impossible to know whether your content program is working.
The Content Strategist
The Content Strategist Blog
5 Fashion Companies That are Crushing it With Content
5 fashion companies that are using content across platforms and re-defining what it is to be a fashion brand.
Buddy Media’s Enormous Growth Underscores Brands’ Uptake Of Content Marketing
Content marketing isn't new, but social media platforms make it accessible to more brands. The growth is reflected by startups that help brands optimize with content.
Awesome Content About Content – Week of 8-19-2011
At the core of the term content marketing is the idea of producing relevant content for your audience that’s not specifically about a brand, but is instead hosted by a brand. This week we dive into why creating high quantity content increases distrobution and why consumers are more likely to make purchases with brands they are engaged…
The Confidence Gap In Content Marketing
Recent survey results show that companies don't believe that — or don't know whether — online content marketing works. In this blog, rather than turn that data into predictions of doom for the still-new industry, attention is given to what content marketing lessons of the past can suggest to Internet businesses, today, about their blogs and social-media efforts.
15 Must-Have Tools For Better Blogging
What if you could increase the engagement of your blog readers ten-fold in 2 minutes? How about adding relevant photography to your posts without having to go out and find them? You can do both of those things and much more with free tools that most bloggers don’t even know about. We use the following…
How Startup Birchbox Uses Content To Sell Tons of Beauty Supplies
In 2010, two Harvard girls set out to create a subscription service for women who wanted to try beauty samples. Hayley Barna and Katia Beauchamp called their startup Birchbox, with the mission “to help women cut through the clutter of the beauty world to find products that really work for them.” Birchbox’s first recruit was…
How To Get Millions Of Pageviews With Your Content Marketing Strategy [CASE STUDY]
When the Minnesota Vikings moved to a new content management system in July 2009, the franchise’s web team vowed to set their content bar high. Minnesota wanted Vikings.com to be the web’s top destination for Vikings news and information, and through that destination they wanted to sell tickets. In order to compete with national and…
The Most Awesome Content About Content This Week (July 22, 2011)
What makes your business rank better or worse than the pool of companies just like yours on the internet? This week, we explore why content and distribution are key to building your audience. This week, we’ll recap the ANA Digital & Social Media conference in NYC, explain why The Sydney Morning Herald thinks businesses need…