The Content Strategist
Embed links. Include graphics. Entertain your readers with quality content. And don’t forget to ask relevant questions at the end of your posts. Do all of this, and your readers should be pounding at your blog’s front door, screaming, “More, more, more!” Right? Well, you can only know for sure if you’re measuring engagement. With…
Zarella does just that with these 7 points...
You have the blogging software. Your boss has agreed to let you blog. You even had the graphics department create some fabulous icons and headers. But each time you sit down to write a blog post, you find yourself wondering what to write about. Since the goal of a blog is to help increase your…
750 million people are on Facebook. Billions of Tweets are sent every day. Fast-growing new social networks like Instagram, Tumblr, and Foursquare –not to mention social mainstays like Youtube, LinkedIn, Flickr – permeate consumers’ online lives. Now that we have so many social media channels, do businesses need blogs anymore? Absolutely, says Rick Calvert, social…
Social media blog Mashable has developed a formula that makes its readers into raving fans who distribute the site’s content quicker than Mashable could on its own. We all want to publish content that spreads like wildfire. Often the difference between a flop and a meme is in very small details. So long as your content…
This list of 10 blogs that will help you manage your company's content strategy, from producing to promoting content.
Business of Fashion recently wrote a post about how commercial content is changing editorially. The publishing business model is changing and the line between advertorial and editorial is becoming further blurred. While it’s a head-scratcher for the publishing industry, from a content marketer’s perspective, the move is a natural shift in the changing dynamics of the online…
Gilt Groupe, a powerhouse fashion e-commerce site with more than 3.5 million members, grew its mens shopping destination, Gilt Man, with not just a little help from content. The site features witty commentary and helpful how-to advice for men who want to dress sharp. It’s editorial content meant to engage readers and build trust in…
When another site does a weekly round-up highlight of your best headlines, it’s safe to say you’ve mastered the art of headline writing. Over the past few years, Huffington Post has developed a reputation for its headlines, including such recent zingers as “Dennis Kucinich Invokes Legalization Of Marijuana With Arab Spring At Hempfest” and “Lion’s Mane…
