The Content Strategist
This past July, former Myspace President Tom Anderson framed a profound question for bloggers and content marketers: what is the best strategy for building an audience? Should we expect people to seek us out on our own blogs, or should we leverage our talents via mainstream media and established distribution channels? To explore this topic, Anderson’s…
E-commerce businesses and great content marketing are a natural fitting pair – content makes the products look good, and product gives good content constant new material with aims at profits. But for Ara Katz, content is about so much more then brand context – it’s crucial storytelling. As the head of Creative and Partnerships for…
Etsy sold $45.8 million worth of doilies and mustache-shaped phone cases in August. Since its launch in 2005, Etsy has become the premier destination for handmade good sales on the Internet. Its massive stature is due in large part to the edification of a solid brand, a brand that was developed through curated user-generated content…
the pros and cons of using either Tumblr or Wordpress for your company blog.
The most forward-thinking e-commerce companies today view their blogs as extensions of their core offerings and use them to drive massive traffic and sales of their products. There is no one-size-fits-all advice that makes awesome e-commerce blogs. But there are shared traits that today’s successful Internet businesses employ. (If you’re still unsure why you should…
Want to create easily shareable content that boosts page views and backlinks? Consider infographics (or data visualizations), which get 30 times the page views of a comparable article, according to Lee Sherman, co-founder and chief content officer of Visual.ly, an online community for sharing and promoting infographics. Sherman describes these data visualizations as “the perfect…
If you run a blog, constantly coming up with ideas can be grueling. Especially if you’re always waiting until you sit down to write before you brainstorm. I’m a creative person, but I don’t think I’m more creative than most other writers. However, I, in my average-level creativity, literally never run out of ideas for posts.…
Inbound marketing is all about getting customers to come to you; rather than sticking your foot in their door, you offer them a free shoe-shine, and don’t give them a hard sell. The future of inbound marketing, said Brian Halligan, CEO of Hubspot, at the Inbound Marketing Summit on September 14, 2011, is what Netflix…
Embed links. Include graphics. Entertain your readers with quality content. And don’t forget to ask relevant questions at the end of your posts. Do all of this, and your readers should be pounding at your blog’s front door, screaming, “More, more, more!” Right? Well, you can only know for sure if you’re measuring engagement. With…
