Starting A Company Blog: Tumblr or WordPress?
the pros and cons of using either Tumblr or Wordpress for your company blog.
The Content Strategist
The Content Strategist Blog
How To Crush It With Your Ecommerce Blog
The most forward-thinking e-commerce companies today view their blogs as extensions of their core offerings and use them to drive massive traffic and sales of their products. There is no one-size-fits-all advice that makes awesome e-commerce blogs. But there are shared traits that today’s successful Internet businesses employ. (If you’re still unsure why you should…
5 Steps to Creating Killer Infographics
Want to create easily shareable content that boosts page views and backlinks? Consider infographics (or data visualizations), which get 30 times the page views of a comparable article, according to Lee Sherman, co-founder and chief content officer of Visual.ly, an online community for sharing and promoting infographics. Sherman describes these data visualizations as “the perfect…
How To Never Run Out of Blog Post Ideas
If you run a blog, constantly coming up with ideas can be grueling. Especially if you’re always waiting until you sit down to write before you brainstorm. I’m a creative person, but I don’t think I’m more creative than most other writers. However, I, in my average-level creativity, literally never run out of ideas for posts.…
Personalization is the next big thing in content marketing, says Hubspot CEO
Inbound marketing is all about getting customers to come to you; rather than sticking your foot in their door, you offer them a free shoe-shine, and don’t give them a hard sell. The future of inbound marketing, said Brian Halligan, CEO of Hubspot, at the Inbound Marketing Summit on September 14, 2011, is what Netflix…
8 Tips For Measuring Engagement Of Your Blog Readers
Embed links. Include graphics. Entertain your readers with quality content. And don’t forget to ask relevant questions at the end of your posts. Do all of this, and your readers should be pounding at your blog’s front door, screaming, “More, more, more!” Right? Well, you can only know for sure if you’re measuring engagement. With…
7 Social Media Myths Debunked By Dan Zarella
Zarella does just that with these 7 points...
WTF Should My Company Blog About?
You have the blogging software. Your boss has agreed to let you blog. You even had the graphics department create some fabulous icons and headers. But each time you sit down to write a blog post, you find yourself wondering what to write about. Since the goal of a blog is to help increase your…
Forego Blogging At Your Own Risk, Say Social Media Experts
750 million people are on Facebook. Billions of Tweets are sent every day. Fast-growing new social networks like Instagram, Tumblr, and Foursquare –not to mention social mainstays like Youtube, LinkedIn, Flickr – permeate consumers’ online lives. Now that we have so many social media channels, do businesses need blogs anymore? Absolutely, says Rick Calvert, social…