The Content Strategist
I recently received an email from a student studying communication. She was assigned to ask an independent blogger his or her secrets to blogging success. She asked, “What does it take to be a successful blogger,” and, “What do you wish you would have known [when you started blogging]?” I thought I’d share my reply…
Why do companies start blogs, and then, as quickly as they started, stop updating them? In almost all cases, it has to do with a lack of planning. Developing a content strategy, setting clear goals, and creating an editorial calendar are all things that need to be done in order to get the most value…
Congratulations! Really. You not only managed to land a job in this sour-faced economy, but you’ve managed to secure a job as a WRITER for your company blog. We writers know that to be paid by the electronic pen these days is to truly hit gold. More importantly, I’ll be sure to look your way…
One of the most common questions about blogging is, “What’s going to be the return on my investment?” That question is the basis for our upcoming Content ROI Series, starting next week. But as far as businesses who publish branded content are concerned, according to a study by inbound marketing firm, Hubspot, the more content…
Producing great content as a marketing tool for brands is no longer just trendy; it’s essential. Social media and ubiquitous publishing tools have made the ability to create, spread, and weigh in on content incredibly easy. It means that having content isn’t enough. Someone with better content will beat you, and the social media democracy…
In the increasingly real-time ecosystem of the web, relevance is about exposure, and exposure is all about timing. A blogger might spend three hours crafting a thoughtful post, even more if he’s interviewing someone. Those three hours can pay immense dividends – especially if the post is part of a consistent editorial strategy – in…
I had a conversation with a stranger on a boat when I was out living the Internet lifestyle a little bit ago (you know, cruising to Bermuda). We were at the bar and started by chatting about how rough the ride was, and other small talk. Eventually, the man asked me what I did for…
An editorial calendar will save you time and help you keep your blog going when you get busy or run out of ideas. Here are 8 steps to creating yours.
Take a look at any place people are sharing links, and you’ll notice patterns begin to emerge. People love sharing great content, but how the content is framed can make a big difference in how well a particular post performs. Next time your blog gets a little stagnant, give one of these six tried and…
