The Best Content Marketing of February: 7 Brands That Mean Business
February's best content marketing shows that really creative ideas and a little budget can go a long way.
The Content Strategist
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How Walmart Creates Content for a Massive B2C Audience
When you're the largest retailer in the world, reaching the right audience is harder than you might expect.
5 Brands That Rock Their Munchie Marketing
In an ideal world, we would not judge a snack by its fat, sugar, and sodium content, but by the quality of its branded content. So whether or not your slow food, organic, fair trade, gluten-free veganism can accommodate these quirky brands into your diet, try to relish the raucous joy they're making on social media.
The 2014 Brand Response Awards: Celebrating the Content That Turned Backlash Into a Big Win
Brands create bold campaigns because they want to spark discussions and align themselves with causes they believe in. But for every strong opinion, there's an equally passionate opposing argument, meaning brands that stand on their soap-box are bound to deal with some backlash — no matter how engaging the speech.
Walmart Beauty Scoop, Best and Worst of 2012, Free Bologna Trips
Walmart and Conde Nast have teamed up to create BeautyScoop, an online and print magazine that includes editorial features on hair, makeup, and skin ideas.
Master Brand Publishers, Content Mistakes, Freelancing Benefits
Business Insider's Christina Austin analyzes the companies successfully producing content on social media.
Target Hits the Mark with Its Facebook Strategy
Target is a personable brand on Facebook, drawing customers in with its reliability, charitable initiatives and upbeat tone.
How Mega Corporation Walmart Maintains Its Twitter Clout
The store is the 11th most popular corporate brand on social media, with more than 400,000 Twitter followers.