Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing
Like many entrepreneurs, Matt Byrom founded his business because he couldn't find anyone else to do what he needed.
The Content Strategist
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Video: Why B2B Companies Have a Content Marketing Advantage
Some people think content marketing is way easier for "exciting" B2C brands than "boring" B2B companies. Here's why they're wrong.
Video: The 2 Keys to a Great Content Distribution Strategy
Attention spans are dwindling. Content competition is ridiculously fierce. But there's never been a better time to create great content. Here's why.
What Instagram’s IGTV Can Offer Brands
After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube's video throne.
Video: How to Create Content Your Audience Actually Cares About
A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and qualitative factors.
Beyond the Blog Post: 6 Content Formats Your Audience Wants
The written word is here to stay, but that doesn't mean you can rely solely on blog posts. Here are six other content formats worth exploring.
Video: How to Set Content Marketing Goals Your CMO Will Love
Setting the right content marketing goals will make you an indispensable part of your company. Joe Lazauskas explains the simple process to get you there.
Ask a Content Strategist: When Will the Robot Writers Take Over?
While automation is destined to disrupt our professional lives to an epic degree over the next decade, writers shouldn't feel threatened.
The Big Difference Between the Ads People Love and Ads People Hate
If you're going to spend millions to put your story in front of people, you better make sure it's a story they're going to love.