The Content Strategist
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. However, when marketers try to duplicate what they see, key concepts are often lost in translation. Every brand wants to release a product…
From late 2016 to early 2019, I spent a lot of time on the road talking to marketers. As Contently’s Head of Content Strategy, my job was to help solve our clients’ most painful problems. I quickly learned that the biggest pain was figuring out what the heck their content strategy should be in the…
Video is the backbone of the internet. You shouldn't forge ahead into video production without analyzing what the greats have done before you.
Turning articles into videos might seem like a no-brainer, but audiences can tell when a video was just churned out without a clear purpose.
Getting attention is a good place to start. But the point of investing in content marketing is to hold attention, right
Posting a video on YouTube is one thing. Building an audience on the platform is quite another.
To help brands understand what works best on Instagram, Quintly conducted a study of 44,432 business profiles and over 8.9 million posts.
Event marketing might conjure up images of networking happy hours, but in reality, it requires articles, emails, presentation decks, and more.
To see what my world would look like without any other influences, I did an experiment: For one day, I could only get my news from publishers on Facebook.
