The Content Strategist
The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As Genevieve gets ready and heads to work with the Cheyenne River Youth Project, her voice narrates a story about how she took herself and her brothers away from a neglectful, drug-filled home…
Explore how chat AI is revolutionizing content strategies, from generative AI and ChatGPT to Google's search algorithms and real-world brand applications.
Learn about the biggest B2B content marketing trends like interactive tools, educational courses, branded shows, and more.
A lot companies just give lip service to the importance of SEO. But at CarMax, a great SEO strategy has led to incredible content marketing returns.
Every time you tell a story, you're competing for attention with the millions of other stories. So don't make your content feel like homework.
A great case study is arguably the most important piece of content you can create. It provides proof for what you can do without a hard sell.
When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations. Eastman transitioned from an “artsy” four…
Financial services companies spend large sums of money on content marketing. Here's how they can make the most of their investments.
Colleges may be getting better at adapting to digital media, but graduates interested in content marketing internships still have a lot to learn.
