How to Make Your Customers’ Brains Light Up, According to Science
Great stories do so much more than just entertain us. They're key for anyone who wants to make people think, care, and remember.
The Content Strategist
video
Filter
Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
Until Snapchat lands on an identity and offers a solid distribution product, advertisers should hold off on making a commitment.
4 Elements of Great Storytelling, Backed by Neuroscience
Great storytelling takes risks, keeps us on the edge of our seats, and illuminates the city of our minds. Need more proof? There's actually a science to it.
24 Content Marketing Predictions for 2018
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.
10 Insightful Conversations About the Future of Content
When the Index Exchange invited me to host their video studio and interview thought leaders at Cannes this summer, I jumped at the opportunity.
Nudge’s Founder Thinks You May Be Making These Crucial Native Ad Mistakes
Native advertising has been heralded as both a savior of the media business and a slayer of reader trust. The truth falls somewhere in the middle.
How to Create Content That Actually Performs, According to the GM of Vox Creative
Vox Creative has shot to the A-list of native advertising studios with work that avoids cheap ploys for impressions and clicks.
Quiz: How Much Do You Know About Facebook?
Could you be the world's greatest social media manager?
The Best B2B Content, According to The Economist’s Top Content Marketer
Mina Seetharaman has a message for brands: If you're not solving a real problem for people, you shouldn't create content.