How Huge Founder Aaron Shapiro Measures the ROI of Design
Huge founder Aaron Shapiro explains how to measure the ROI of design, the biggest change in advertising over the past 12 years, and his favorite font.
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Wondery’s Founder Explains How Audio Storytelling Could Be the New TV
“You really have to check out…” Whenever my friends used to say this, the recommendation at the end of the sentence would be a restaurant or bar or TV show. Now, it’s a podcast. That shouldn’t come as a surprise. Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in…
Emergency Alert: We Need to Rethink Content Strategy
Content strategy is one of the hottest disciplines in marketing, but we can't just rely on the same old tactics to figure out what works best.
Facebook, Friend or Foe? The Financial Times’ Lexi Jarman Weighs In
For years, publishers and brands have had a contentious relationship with Facebook. Is that ever going to change?
Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics
What are your go-to content marketing metrics?
How Facebook Could Force Brands to Pivot to Video
Lights, camera, pivot.
Wells Fargo’s CMO on Lifetime Customers, Mountains of Data, and Coming Back From a Scandal
"You can have the best vision in the world, but it won't matter if you don't have the means to bring it to life."
Survey: Marketers Want More Video. What Else Is New?
There's no doubting that video is a big part of the internet's future. But will it ever become a regular marketing tactic?
Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
There's a big difference between doing video marketing and doing it well.