Content Marketing Minute

Video: How to Set Content Marketing Goals Your CMO Will Love

What are your content marketing goals?

As the director of content strategy for Contently, this is a question I ask marketers every week. There’s often a long pause on the conference line, followed by something like, “Well, we were hoping you’d tell us that.”

While I can’t tell them what their goals should be off the bat, I can certainly help them get there. Once they start working backward from their company’s main business objectives, that process is usually less daunting than they think.

In the first episode of our new video series, Content Marketing Minute, I explain the simple process content marketers can use to set clear goals that will excite their executive team. With the right blueprint, these marketers can become an indispensable part of their organization. If you have 60 seconds to spare, check it out.

Image by Daniel Mccullough / Unsplash

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