Content Marketing Catchup: The Secret to Shareability, the Rise of Robot Writers, and More Must-Reads
Here's what you missed while devising elaborate escape plans from the apple-picking date with your significant other...
The Content Strategist
Upworthy
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Native Adpocalypse! The NYT Sponsors an Upworthy-Style Listicle on Mashable
"11 Inspiring Videos That Will Restore Your Faith in Humanity" sounds like your standard Tuesday-morning Upworthy offering, but it's actually a "Brand Speak" post on Mashable paid for by The New York Times.
Podcast: How Brands Can Package Their Content to Go Viral
Viral content! You hear that term so often nowadays, you'd think it was some uncontrollable disease turning half the world's population into Snapchatting zombies. But how do you make content go viral consistently? What's the secret to BuzzFeed and Upworthy's unprecedented success? Is this even a game that brands can play?
This Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social
Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success.
3 Reasons You Don’t Hate Upworthy Nearly as Much as You Think
Past the headlines, it's a great source of things anyone working in media should be excited about .Here are a few reasons why hating on Upworthy might not be so worthy after all.
Content Catchup: Why Upworthy’s Sponsored Stories Are Going Viral, and More Must-Read Stories
If you spent all weekend wondering whether trekking through the New York humidity qualifies as a water sport, these stories will get you caught up and make you sound like the smartest guy in the room. Or at least, you know, competent enough to avoid getting fired
Upworthy’s Sponsored Posts Are Crushing Their Regular Editorial. Here’s Why.
Late last week, Upworthy updated the world on their sponsored content efforts, and you'll probably never believe what they revealed: Their native advertising efforts are doing really, really well.
New Report: Brand Engagement on Facebook Is Actually on the Rise
Over the past few months, the marketing world—including Contently—has been ringing the panic alarm over the fast-dropping organic reach of brand pages on Facebook. But a compelling new study from Socialbakers suggests all that hand-wringing was misguided and that brand engagement on Facebook is, in fact, steadily increasing.
Can the Attention Web Save Publishing? Upworthy, Quartz, and Refinery29 Weigh In
There’s been a common refrain in the media and marketing industry lately: the relationship between advertising and publishing on the web is broken. But other than building a time machine and stopping CPMs from taking over the Internet in the first place, what can be done?