5 Content Marketing Lessons from Journalists
Journalists have to engage readers. Their livelihood—literally—depends on it. That's why they've spent decades perfecting the craft of making stories interesting to readers.
The Content Strategist
Upworthy
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Content Catchup: Brands Battle For Top Journalists, and More Stories You Might Have Missed
Has anyone else noticed how Social Media Week has quickly become Content Week? Like the Napoleon of marketing buzzwords, content is consuming every other discipline. All the more reason for you to be up on the latest trends.
Why Brands Need to Pay Attention to Upworthy’s Battle With Facebook
If Mark Zuckerberg is a landlord, then Upworthy, one of his most popular publishing tenants, just got kicked to the curb. But like any feisty New Yorker, they're fighting back.
5 More Content Marketing Predictions for 2014
It's going to be a big year for brand publishing. Six weeks in, that much is already obvious.
Strategist Six: This Week’s Top Stories Like Twitter’s TV Possibility
Bad news: Time Magazine released a tool that measures time wasted on Facebook. Once you're sufficiently flabbergasted, we've listed more procrastination ammo for you to share.
Are Brand Photojournalists The Next Big Thing?
Brands have been keen to the benefits of bringing in journalists to create content for some time, but now, they’re starting to utilize photojournalists, too. A prime example is GE, a brand that’s long been ahead of the curve when it comes to content. Last Friday, September 20th, they invited six influential Instagram photographers/aviation nerds…
New Wave of Curation Platforms Hit Targeted Audiences
A new wave of sites based on topic curation, both human and algorithmic, are creating opportunities to reach targeted audiences.
Creating and Promoting Quality Content in a Social Media World
Contently's Innovate/Content event focused on the evolving notion of quality content and how to make it shareable and profitable.