The Art of the Follow Up
When it comes to customer service, following up with consumers is too often an afterthought in the marketing effort.
The Content Strategist
Marketing
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The Benefits of Inbound vs. Outbound Marketing [INFOGRAPHIC]
Inbound marketing, which is less costly and provides two-way interaction with customers, is proving to be an effective way to generate customer leads and increase sales.
AT&T Sings Its Fans’ Praises
AT&T, which recently hit 2 million Facebook likes on its page, has been releasing videos that feature thank you songs to individual fans.
Using Pinterest for Market Research
By examining the different sections on the Pinterest site, marketers have the ability to research what appeals to customers the most.
Maximizing LinkedIn Networks for Online Marketing
By learning how to navigate LinkedIn, companies can expand their follower base and gain more exposure.
Measuring Social Media Success
For social media marketers, setting and hitting goals can be tough, but there are a few proven ways to track their progress.
Don’t Get Lost in the Inbox: Strategy for Email Marketing
Daily deals are now so ubiquitous that if brands don't search for innovative ways to engage consumers, the industry could lose its luster.
Connecting, Not Selling, on Facebook
Facebook fans and followers who are bombarded with company updates and sales pitches, which will surely turn away and may sour on the brand.
Photos Add Punch to Content Marketing
Since the Internet is text heavy, images that make a brand stand out can spice up online content marketing campaigns.