Storytelling: How Advertisers Compare with Content Marketers
Not only is a story essential for content marketers, but other marketers and advertisers are following the "story" model as well.
The Content Strategist
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If The Godfather Was a Content Marketing Guru
When creating a content strategy, it's useful to look for inspiration from one of the original content marketing fields: the movies.
Using Display Advertising to Secure a Customer
Once customers click on ads, they should be taken to websites that deliver content the ad promised.
Tracking a Content Marketing Strategy
Consumers rely on content that is delivered on time with consistent quality.
Why Your View that Email Is a Bad Marketing Tool Is Wrong
Email still ranks up with search as the most popular activity on the Internet and it can change behavior (read: purchasing).
Social Media and the Question of ROI [INFOGRAPHIC]
Since social media is a fairly new marketing technique, companies often aren't sure what to make of it or how it fits into their overall business plans.
The Right Tools Can Power Local Marketing Campaigns
Local marketing is a smart way to reach consumers, but brands sometimes run into problems when they leave marketing to local owners.
Designing a Great Inbound Marketing Campaign [INFOGRAPHIC]
Before making the transition from outbound to inbound marketing, companies need to understand the process.
Mobile Content Gains for B2B Buyers
B2B buyers are increasingly using mobile devices to conduct research about products and services for their companies.