The Content Strategist
Any good digital strategist knows the basics of engaging a community. Keep up friendly conversations. Offer useful resources. Maintain authority on relevant topics. You know the drill. But digital marketing is still very much like the Wild West — which means there are ways to trick the system. Social media is often misrepresented as a…
Editor’s note: We’re trying something new with our Friday roundups. Instead of links to the week’s top news, we’ll be posting what we call Toolboxes – a handful of resources on a theme – every week. Check out our Tumblr feed for ongoing industry news curation, every day of the week. This week, we break down…
Some of the social sharing platforms today are what we call no-brainers. They get tons of hype, receive millions of unique monthly visitors and have user growth that rivals the first few years of Facebook. However, 43% of Tumblr visits come from 2% of users and only 5% of Instagram users have uploaded more than…
On the Content Strategist, we focus on two fancy buzzwords – Content Marketing and Content Strategy. But as we hand out tools, case studies and other goodies, we’ve noticed that a lot of people use them interchangeably, when in fact they mean different things. Here’s a quick and easy explanation of the two buzz terms,…
If you follow our Twitter and/or Tumblr, you know that we like to keep you updated on what’s going on in the world of Content Creation outside of The Content Strategist. Here’s a wrap-up of things we’ve noticed over the past week. Universities Are Crushing it With Content – For University websites, content marketing is a delicate…
So you’ve got a company blog, and you are brainstorming post ideas. But beware – if your list includes writing about your new logo, how your pricing works, or the new foosball table installed for your employees, JUST STOP. Please. Unless you have something amazingly interesting to say (like data driven posts), blogging about your own business…
The newest kid on the social media block, Google +, is becoming the go-to option for many thought leaders in the tech and marketing worlds. Early adopters on the Google + network can reap the benefits of reaching some of the most active readers and speaking in a forum with relatively little marketing noise. As of…
High quality content has become an exciting alternative to traditional marketing for a large number of businesses – most of them, in fact, according to data from the Custom Publishing Council. Sixty-eight percent of CMOs say they’re shifting dollars to content marketing. It’s because content works. Content creates brand awareness. It creates advocates, subscribers, and…
