What Ad Buyers Still Don’t Get About Sponsored Content
Why are brands giving up so quickly on BuzzFeed's sponsored content?
The Content Strategist
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Why Do Stories Matter? That’s Like Asking Why You Should Eat
We gave two-time Emmy-winners House of Nod 60 seconds to tell us why stories matter. The result is breathtaking.
Content Catchup: Get Ready For Seth Godin to School You, and More Must-Reads
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Will Readers Ever Trust Native Advertising?
Native advertising is booming, but questions remain for the controversial ad format.
Millennials and Media: Why Brands That Don’t Publish Are in Big Trouble
Millennials don't trust traditional media and advertising—but they trust sources closer to home.
Why Brands Need to Conquer Their Fears and Use Email to Distribute Content
Most brands already rely heavily on email lists as a direct marketing tool. Yet when it comes to using those email lists to push out content, they hesitate.
Watch This Hilarious Video About Paid Media Addiction That’s Way Too Real
Usually when a piece of satire hits way too close to home for me, it involves marketing bros or a crippling addiction to fantasy football in some way. But this one involves paid media, which might be even worse. Content analytics platform Conductor hit the mark with the spoof below on paid media, imagining it through the lens of…
10 Content Marketing Predictions That Will Make You Sound Really Smart
A lot happened last year in content marketing, and even more is going to happen this year. These 10 predictions will put you ahead.