The Content Strategist
With Snapchat founder Evan Spiegel headlining Forbes “30 Under 30” list this week, everyone seems to be wondering the same thing: “How the heck will Snapchat make money?” For starters, the red-hot social platform is the perfect vehicle for brands that want to get their hands dirty, so to speak. Some companies have already started…
Three summers ago, I traveled oversees with an agency to create a “social documentary” (whatever that means) about a group of young entrepreneurs from five different countries launching a political movement. Our client was a major comms company. I chronicled the journey on a blog, and we had a top-notch documentary team create chapters of…
From B2B to B2C to BirdBnB, content marketing was all the rage in 2013. It’s no surprise then, that a year-end study by the Content Marketing Institute and Marketing Profs revealed that content marketing was on the rise in 2013 and should increase in 2014. What’s more surprising: Large companies are lagging behind in some crucial components of content…
Download Contently’s new ebook, “The New World of Content Measurement: why existing metrics are flawed (and how to fix them)” below.
