SEO Isn’t Dead. It’s Just Different
SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.
The Content Strategist
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Your Twitter Chat May Feel Like Herding Cats, But It Doesn’t Have To
A successful Twitter chat doesn’t just expand a brand’s reach—it inherently makes a statement about what the brand stands for.
Why Does Storytelling Matter? Personal Connection
Why do stories matter? If you think about it enough, you'll likely come up with a very personal answer—a story that changed your life in some way.
Oreo, the Oscars, and Real-Time Marketing: How “Dunk in the Dark” Helped and Harmed the Brand Newsroom
At the end of the day, real-time marketing doesn’t bear much resemblance to a newsroom—and it doesn’t necessarily lead to ROI.
Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native?
Do the brands that use programattic risk undermining the "native" aspects that made sponsored content appealing in the first place?
7 Big Content Strategy Mistakes Marketers Make—and How to Avoid Them
1. Publish content. 2. ??? 3. Profit! ... is a content strategy that will get you nowhere.
Watch Organic Valley Try to Save the Bros and Remind Us of a Key Content Strategy Lesson
Seriously guys: making fun of easily lampooned cultural archetypes is an important part of any content strategy.
What Can Currency and Street Signs Tell Us About How We Feel Towards Our Presidents?
How did Ben Franklin and Alexander Hamilton get themselves on our cash without winning the presidency?
Infographic: What’s the Going Rate for Freelance Writers?
The transition from print to digital has affected everyone in the media world, and what’s often forgotten is the impact on freelance writers.