The Content Strategist
GE sometimes uses freelancers for its award-winning publication, as do Coca-Cola and General Assembly. Why is the hybrid newsroom approach now taking off among big brands?
Famous personalities like Barack Obama, Leo DiCaprio, and Mitt Romney have published on Medium, but brands have yet to embrace the platform. That's about to change.
In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content. In a 2014 survey by Kentico Software, 74 percent of respondents said they trust “content from businesses…
Here’s what you missed while figuring out if you can expense holiday gifts for clients to your boss’s credit card…
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
Verizon's tech news site Sugarstring folded after only a few months. What should they have done differently?
If 2014 was the year brands got serious about content marketing, then what's in store for 2015? We surveyed 601 content marketers to find out.
How do you go from freelance photographer to the founder of a fast-growing creative agency in less than two years? For Meagan Cignoli, the secret was when she discovered Vine in early 2013.
In September, the content marketing industry finally got back from the Hamptons, with brands producing everything from fake '70s infomercials starring Jeff Goldblum to rapper-backed emoji apps.
