Why Smart Brands Are Breaking the First Rule of Content Marketing
Don’t talk about the brand -- if you do, the theory goes, you’ll drive consumers away. But what about the people who are interested in your brand?
The Content Strategist
GE
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Five Reasons Why Storify Points to the Future of Content
Ten years ago, it would have been hard to imagine Storify, an online curation app that gives publishers the tools to build content using social media.
GE’s ‘Hey Girl’ Pinterest Shows Why Brands Should Think Like Bloggers
When it comes to social content, it’s never a bad idea to stop thinking like a brand and start thinking like a blogger.
Branded Content in the Social Realm with BuzzFeed and General Electric
Experts from BuzzFeed, Contently, Outbrain and GE talk about branded content at the top of 2013 -- success stories and cautionary tales.
Master Brand Publishers, Content Mistakes, Freelancing Benefits
Business Insider's Christina Austin analyzes the companies successfully producing content on social media.
BuzzFeed Teams with GE, Ad Week 50, Three Stages of Social
GE's new campaign on BuzzFeed "The BuzzFeed Time Machine," lets dial back the site to their favorite decade in pop culture.