The Best Branded Content of August
In August, social, digital, and traditional marketing collided in fascinating ways.
The Content Strategist
GE
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4 Ways Your Brand Can Become a True Thought Leader
The buzzword “thought leadership” lives on because no one’s coined a better term. But whatever you call it, showcasing expertise and positioning yourself ahead of competitors is an essential strategy for any brand that operates a range of businesses.
How the Right Editor Will Make or Break Your Branded Content
I’ve learned that great editors work the sidelines to make writers into stars. Or at least, that's what they used to do. The crucial relationship between editors and writers doesn’t have to change. But as with all aspects of the media business, an editor’s role has to evolve in order to survive.
As the Content Arms Race Heats Up, Brands Face Their Moment of Truth
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
4 Brand Newsroom Models That Work
Go inside the most successful brand newsrooms with journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and more.
Branded Content: Is It Better to Own or Sponsor?
Pretend you're reading this at home, and your sweet tooth has taken control of your brain. Here's your dilemma: You can face the delay and uncertainty of your own baking, or you can have your cake right now -- but it comes only in vanilla. What do you do?
What One Thing Do The Best Brand Publishers Have In Common?
The content marketing successes of Red Bull, GE, and American Express all have something in common, and understanding it may help confused content marketers who aren't sure where to start.
“We Want to Retire the Press Release”: An Interview with GE’s Tomas Kellner
Tomas Kellner, a former journalist now employed as managing editor of GE's blog GE Reports, talks to The Strategist about what its editorial strategy looks like and how the company envisions success.
So, How Long Will This #HashtagMarketingCraze Last?
For brands, campaign slogans increasingly need to be short, quippy, and preceded by a pound symbol to up their social media quotient. Is this a fad or a lasting trend in marketing?