If GE’s Video Strategy Doesn’t Inspire You as a Marketer, You’re Probably Dead
Over the years, GE has done some pretty out-there stuff.
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GE Let an NFL Lineman Take Over Their Twitter Account During the NFL Draft to Talk About Math. It Was Awesome
These are folks that try to make math and science fun.
Brian Grazer and Ron Howard Are Making a TV Series for GE
Science, tech, and Ron Howard are coming to National Geographic—all in the name of GE.
10 Content Marketing Takeaways From SXSW
SXSW is a hub of innovation in content marketing, so we compiled the big takeaways from this year's event—and tips for turning these insights into action.
Will Readers Ever Trust Native Advertising?
Native advertising is booming, but questions remain for the controversial ad format.
‘We Believe in Stories’: GE Reports’ Tomas Kellner Reveals How He Built the World’s Best Brand Mag
GE Reports is one of the best brand magazines on the planet. We talked with Managing Editor Tomas Kellner to get an inside look at the digital publication's unique blueprint.
5 Tips For Launching a Native Ad Offering From 5 Top Publishers
Despite native advertising's impressive rise, universal best practices remain elusive.
How Quirky Created a Truly Original Content Operation
If necessity is the mother of invention, then Quirky is its magnanimous uncle. Quirky, which was founded in 2009 by inventor Ben Kaufman when he was 25, turns consumer product ideas into bankable inventions with an unorthodox approval process. People submit their ideas online, Quirky’s staff reviews them, and the top 10 or so are…
The Best Branded Content of January
From Marshawn Lynch actually speaking to the press (sort of) to the Denny's Twitter of emojis and bae, January was a wildly entertaining month in content.