Tag:

Engaged Time

New Study Further Indicates Attention Time Could Be the Key to Branded Content’s Success

B2B

New Study Further Indicates Attention Time Could Be the Key to Branded Content’s Success

By Aaron Taube
How HSBC Cracked the ROI Code and Tied Their Content Back to Revenue

Brands

How HSBC Cracked the ROI Code and Tied Their Content Back to Revenue

By Dillon Baker
Stuck in a Content Marketing Rut? Try This Trick

Content Marketing

Stuck in a Content Marketing Rut? Try This Trick

By Justin Lambert
Content Marketing Catchup: The Best Branded Content of September, Why Brands Need to Ditch Ello, and More Must-Reads

Brands

Content Marketing Catchup: The Best Branded Content of September, Why Brands Need to Ditch Ello, and More Must-Reads

By Joe Lazer
Adobe’s ‘Mean Streets’ Commercial Is Pretty Much the Best Thing About Advertising Week

Brands

Adobe’s ‘Mean Streets’ Commercial Is Pretty Much the Best Thing About Advertising Week

By Joe Lazer
With ‘The Economist’ and the ‘Financial Times’ Now Selling Ads Based on Time Spent, Who’s Next?

Brands

With ‘The Economist’ and the ‘Financial Times’ Now Selling Ads Based on Time Spent, Who’s Next?

By Joe Lazer
The Shift to Native Advertising in One Awesome Infographic

Brands

The Shift to Native Advertising in One Awesome Infographic

By Amanda Walgrove
7 Content Marketing Metrics You’re Probably Undervaluing

Brands

7 Content Marketing Metrics You’re Probably Undervaluing

By Celine Roque
Medium’s Engaging Plan for Branded Content Stories: Sell Time, Not Pageviews

Brands

Medium’s Engaging Plan for Branded Content Stories: Sell Time, Not Pageviews

By Gabe Rosenberg