The Content Strategist
A few years ago, Tumblr founder David Karp said the idea of ads on Tumblr “really turns our stomachs.” These days, his stomach must look like a pretzel, because Tumblr is introducing new ad types at a rapid rate. In April, Tumblr brought Sponsored Stories — Tumblr’s equivalent of Facebook’s Newsfeed Ads or Twitter’s Promoted…
Should brand publishers fear ad-blockers? A recent PageFair report found that 22.7% of visitors to 220 sites studied were using ad-blocking software, which could conceivably make it much harder for brands to acquire new readers through advertising. On one hand, the ineffectiveness of display advertising could lead CMOs to double down on their brand publishing…
This retail giant shares a valuable content marketing lesson — stop pitching your products, and focus on solving your customers' problems instead.
It's no secret that LinkedIn is positioning its platform as a content powerhouse.
Ralph Lauren will donate $1 to a Pink Pony fund for National Breast Cancer Awareness Month for every like or reblog on its posts.
