3 Ways to Prepare Before You Switch Careers From Journalism to Marketing
You've been using the primary tools for content marketing all along—now it's time to pull those tools apart and see what makes them work.
The Content Strategist
Digiday
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Did Brands Kill Peach?
No one downloads a new social network and thinks, "But wait, where are all my favorite brands?!"
Why Is Facebook Engagement Suddenly Dropping?
Facebook engagement is way down in 2015, with one important exception.
Why Your PR Won’t Survive Without Content Marketing (and Vice Versa)
An insider's look at the symbiotic relationship that leads to better content marketing.
What We’re Reading: The Weird Future of News, Our Disneyfied Lives, and Apple’s War on Ads
Here’s what you missed while you found yourself lost in Justin Trudeau’s dreamy eyes.
Complex’s CEO Is on a Mission to Matchmake Millennials and Brands
"We know how to talk to our audience in a way that marketers don't."
Why Adblockers Should Scare the Shit Out of the Media World
The biggest thing to hit the Internet since cats, porn, and Ryan Gosling.
Puppy Love: Inside Purina’s Ambitious New Content Play
Life with a new puppy is tons of fun. It's also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn't much different.
5 Brands That Rock Reddit (And What You Can Learn From Them)
By reputation, reddit is about as friendly to brands as an FTC hearing, but not for these brands. This is what you can certainly learn from them.