The Content Strategist
How big a deal is the leaked New York Times Innovation Report? According to Nieman Lab's Joshua Benton, it brought at least one Times staffer to tears. The weeper in question cried, as Benton says, "because it surfaced so many issues about Times culture that digital types have been struggling to overcome for years."
When Morgan Freeman narrates a Visa commercial, he lends humanity to the brand's message. But he can only talk at viewers, not with them. Traditionally, brand voice was something agencies could control in a top-down fashion, then, the Internet happened. Today, brands must manage their messages across a complex network of media, each with its own unique attributes and best practices.
When explaining how a brand newsroom works to your team of happy-go-getter Millennials, it may help to draw parallels to the Teenage Mutant Ninja Turtles. This is a metaphor and a guide. Cowabunga.
Sarah Lacy's grand theory about Facebook and WhatsApp, Pinterest's no-bro zone, and more must-read content marketing stories.
How do you create social media buzz when you don’t even have a brand Twitter or Facebook account? You try to encourage people to stop following other brands!
Bad news: Time Magazine released a tool that measures time wasted on Facebook. Once you're sufficiently flabbergasted, we've listed more procrastination ammo for you to share.
On Monday, Facebook introduced Paper, a ‘social newspaper’ app that feels like Flipboard and Facebook had a beautiful love child raised and nurtured by Apple.
You know what I did last Saturday? I stayed up until 2 AM reading articles about offensive internet memes from the web 1.0, like Gawker’s brilliant piece on “Finding Goatse.” (Don’t click the Goatse link at work — or ever, really). Apparently, I was really desperate for geek overload. And clearly, my social life needs…
Jessica Black co-authored this post. Brand publishing was one of the big trends of 2013, and you know what marketers love to do with trends—buzzword it! Yes, for every great piece of branded content—from Chipotle’s The Scarecrow to GE’s everything—there seemed to be a buzzword terrorizing us from the wry pages of Digiday to the…
