The Content Strategist
Everyone messes up sometimes. Hopefully these classic marketing blunders will help you feel better! 29 Brilliant Minds Share Common Content Strategy Mistakes Whoops, I Didn’t Mean For You To Read This And some lists to make it better… 4 Tips for Managing Content Marketing Mishaps 7 Things You’re Probably Doing Wrong On Your Company Blog…
The Huffington Post just ran an interesting post called The Future of the Web: Brand Content & Browsers. Some highlights: “Content is not just about putting the summary of what your company does up there, but instead thinking about how you can make that content great.Forget the message for a minute. Does someone, anyone, want to…
Hey Everyone! Geolocation can be a useful tool for writers to use, but it can also be dangerous. If you are still down to experiment, here are some of geolocation’s biggest pluses for marketers. Or play with these apps that help journalists more specifically Glympse and Blottr, or play with the API itself and build something new that…
Good Morning Everyone! So Google is making tons of new changes as usual, but there are a couple that you should know about that are floating around the content sphere. First of all, they are partnering with a number of publishers to use market surveys as a way for readers to reach the news. It basically…
Our newest post 7 Facebook Blunders You Want Your Company to Avoid, offers some killer advice on what not to do on the social networking site. But if you’re interested, take a look at 7 other Social Media Myths Debunked By Dan Zarella. His advice is harsh, but valuable; “Engaging in the conversation doesn’t work,” Zarella explains, from…
Happy Monday Everyone! Sports are one of America’s favorite forms of entertainment. So it’s no surprise that some are crazy innovative with internet strategy. Here’s how the major U.S. sports leagues are using these platforms, and what we can learn from them.
Over the week, we read tons of content strategy “stuff.” But instead of giving you a ton of links, we’ve decided that our Friday gift to you will be simple and useful. So here is a tool we liked: Hubspot’s Website Grader A list that was super helpful: Copyblogger’s List of 67 Elegant, Effective and…
Some of today’s biggest newspapers are trying new business models to make use of what is arguably their most valuable asset – data. Here’s some analysis of whats going on from Gigaom and Nieman Labs, plus links to some interesting examples of experiments. USA Today is selling its commercial data to premium accounts like developers looking to build paid…
Good Morning Everyone! Is anyone else noticing some major tv/internet blends lately? An online study from ad tech firm Casale Media and researcher Ad Perceptions found that that 38% said the planning phase for web video ads are still too difficult, 40% say video is plagued by creative problems, and 35% point to the execution part is the most painful. But…
